What is UnitTally?

UnitTally is a fundraising platform for organizations that run product sales, sponsorship drives, and ticketed events with a roster of members: booster clubs, PTAs and PTOs, youth sports leagues, dance and cheer programs, scout troops, academic and robotics teams, and similar 501(c)(3)-or-LLC-structured groups. If your organization has a campaign, a roster of people selling for it, and a treasurer who needs to know where every dollar went, UnitTally is built for you.

A typical booster-club or PTA fundraiser runs on a spreadsheet, a stack of paper order forms, and a treasurer who reconciles cash, checks, and a handful of Venmo screenshots by hand. UnitTally replaces that with one system: a campaign with products, a roster of members who each get their own organization-specific sharing link, a single ledger for every payment method, and a fulfillment view for pickup day.

• Booster clubs and PTAs/PTOs running annual sales, sponsorship drives, or ticketed events.
• Youth sports, scout troops, dance/cheer, and academic/robotics teams with a roster of members and a season-shaped campaign calendar.
• Any similar volunteer-run organization where a treasurer needs an auditable record and members need credit for what they sold.

Online card payments work best for organizations with their own EIN and bank account, because they can connect their own Stripe account directly. Organizations operating under a chartering body’s tax ID (a council, a district, a parent charter) can still run a fundraiser on UnitTally using cash, check, and manual payment tracking; that path has no processing fee. See Payment methods for details.

UnitTally charges a per-transaction fee, not a flat cut of every dollar raised, and manual payments never carry one:

• Cash, check, or any manual payment method costs $0 in UnitTally fees, on every tier. Run a cash/check fundraiser for free.
• Online card payments cost a small platform fee on top of whatever Stripe (the payment processor) charges to move the card transaction. Those are two separate line items. UnitTally never takes a cut of Stripe’s processing fee, and Stripe never sees UnitTally’s fee.
• On a typical $30 sale, $28 of every $30 stays with the organization after both fees, on the free tier.
• The platform fee is capped per transaction, so it stops growing on big-ticket sales. A $1,000 corporate sponsorship costs at most $20 in UnitTally fees on the free tier, not $200.
• Organizations earn Free Grants (10 free transactions automatically at sign-up, plus more earned through wishlist purchases: one for every $5 of confirmed affiliate revenue, or added by UnitTally), waiving the UnitTally platform fee on online card sales entirely.

Fees and caps has the full fee schedule, the two cost stories, and the exact cap math.

• The fundraising model covers how a season runs end to end.
• Your first campaign walks through setting up a campaign.
• Fees and caps starts the Core Concepts section, which covers the fee model, payment methods, the campaign and product data model, attribution, and fulfillment in depth.